Today I am giving a keynote at the 18th International Conference on Application of Natural Language to Information Systems (NLDB2013), which is held at MediaCityUK, Salford.
I have now started to think at what are the questions to ask when evaluating user engagement. In the talk, I discuss these questions through five studies we did. Also included are questions asked when
- evaluating serendipitous experience in the context of entity-driven search using social media such as Wikipedia and Yahoo! Answers.
- evaluating the news reading experience when links to related articles are automatically generated using “light weight” understanding techniques.
The slides are available on Slideshare.
Relevant published papers include:
- I. Arapakis, M. Lalmas, H. Ceylan, P. Donmez. Automatically Embedding Newsworthy Links to Articles: From Implementation to Evaluation, Journal of the American Society for Information Science and Technology (JASIST), 2013.
- Y. Mejova, I. Bordino, M. Lalmas and A. Gionis. Searching for Interestingness in Wikipedia and Yahoo! Answers, International World-Wide Web Conference (WWW), 13-17 May 2013, Rio de Janeiro, Brazil (Poster).
I will write about these two works in later posts.
From the Lab to the Market 